Hailing from the small town of Örnsköldsvik in Sweden, a place where mountains and forest meet the sea, Fjällräven is an outdoor clothing and equipment company that’s committed to making nature more accessible. In true Swedish style, we focus on simplicity and practicality, and we have the utmost respect for the environment.

This is what we do:

  • Develop functional, durable and timeless outdoor gear
  • Act responsibly towards nature, animals and people
  • Inspire and develop interest in outdoor life

“We’ve been trekking for more than 50 years; I hope we never get there.”
Hands holding fresh picked blueberries
Our Mission

博雅斗地主Who we are, where we come from and where we’re going.

Read our mission
Historic photo of family camping
Our Timeline

博雅斗地主Our on-going journey of self-improvement.

Learn our history

Find all our latest news and happenings.

The Arctic Fox Trust

Supporting projects that put nature first.

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Our Materials

Functional, durable, timeless and created on nature’s terms.

Learn more
Two people in a vehicle laughing. Man closing a Bergstagen backpack.


Come and join our nature-loving team.